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Examples of vision statements, goals and objectives

Some examples of vision statements "What should our natural area be like?"

An area that is rich in biological diversity and natural character
A protected and appropriately managed area for the flora and fauna it supports
A protected and appropriately managed area for future generations to enjoy
A healthy wetland/ dune/ farm/ creek/ bushland area which sustains a diversity of indigenous flora and fauna
A community that is aware and actively participating to restore and protect natural areas and habitats

Some examples of goals "What do we want to do?"

To protect and manage areas of remnant vegetation
To maintain or increase the diversity of indigenous species of flora and fauna
To reverse the effects of urban bushland degradation by removing weeds and treating stormwater
To raise community awareness about conservation and management of natural areas
To foster a sense of custodianship / community responsibility by education, publicity and active participation
To inform and assist landholders in applying ecologically sustainable land use practices
To improve the quality of community life through increased social interaction and sharing of information
To develop people's skills in ecological restoration

Some examples of measurable objectives "What can we achieve?"

To recruit 30 community volunteers
To plant 2000 trees
To treat weeds and stormwater erosion at 5 sites
To develop and evaluate work plans for each volunteer work site
To survey and record flora and fauna species
To organise 4 community awareness activities about weeds/ feral animals/ biodiversity
To support 5 volunteer groups
To run 3 training workshops
To train volunteers in bush regeneration techniques and safe work practices
To guide volunteer work in accordance with the organisation's objectives, policies and procedures
To obtain grant funding
To share information with other natural resource management organisations via reports, meetings, email networks and newsletters

Tip

"It's important that your objectives are measurable because that's how you prove and track success and provide feedback." L.Robinson & A.Glanznig (2003)

The ways of evaluating your program and volunteer involvement need to be developed at the planning stage, to ensure there is a link between the vision, goals and measurable objectives. You can evaluate your program using volunteer satisfaction surveys See Evaluation and On-ground work.

More information

Enabling Ecoaction - A Handbook for Anyone Working with the Public on Conservation
Visions, goals, objectives, their definitions and setting up measuring frameworks to evaluate programs.
Book by Les Robinson & Andreas Glanznig (2003) p.99

Setting Up For Success A short, easy to use guide to designing, managing and evaluating projects www.affa.gov.au National Landcare Program

What we need is... a community education project
A short, step by step guide to planning a project. www.environment.nsw.gov.au/publications/index

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The Volunteer Coordinators Network (Natural Areas) Manual © 2004